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Southern Comfort

Role

Senior Art Director

Link

Southern Comfort Website

Project type

TV Spot / Packaging / Branding

Southern Comfort isn’t just a whiskey – it’s a statement. Born in New Orleans in 1874, it was never meant to blend in. Southern Comfort was made to break the rules of traditional whiskey and rewrite them with bold flavor, smooth heat, and a Southern soul that doesn't apologize for being different.

The below work examples are the modern revitalization of this classic brand; a true homecoming of sorts, back to The Spirit of New Orleans.

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