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Seagram's VO

Role

Senior Art Director / Graphic Designer

Project type

On-Premise Promotion / Print / Social Media

Seagram's VO is a Canadian whiskey with legacy, grit, and zero pretension. Smooth when it needs to be, yet bold when it counts. Originally crafted for the “Very Own” of the Seagram family, VO has been quietly holding its ground for decades.

This project was something new for Seagram's VO: relaunch the brand into a more contemporary nightlife space, while also targeting cities on an individual basis.

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